Season’s Greetings from all of us at Greengage!
As the year winds down and we embrace the festive season, we want to thank you for being an integral part of our journey in 2024. It’s been a remarkable year filled with milestones that reflect our shared commitment to creating a more sustainable future. Here’s a look back at some of the highlights:
Becoming B Corp Certified
A significant milestone this year was achieving B Corp certification. This marked a significant chapter in our own journey toward sustainability and reaffirmed our unwavering commitment to balancing profit with purpose.
Celebrating Sustainability Excellence
We kicked off 2024 with our second annual Insights Conference and Sustainability Awards, an inspiring event that brought together 200+ attendees to celebrate leaders making a difference in sustainability. From thought-provoking discussions to honouring some truly deserving winners, it was a celebration of innovation and impact. We’re already looking ahead to next year’s awards in May 2025 — mark your calendars!
Recognising Our Achievements
Later this year, we were honoured to win Silver for Best Sustainable Initiative at the prestigious M&IT Awards 2024. This recognition reinforces the importance of our mission and motivates us to continue driving positive change in the industry.
Creating Meaningful Partnerships
2024 was also a year of collaboration. We proudly partnered with Clarity Business Travel, integrating our ECOsmart tool into their platforms, ClarityGo and MeetingsPro. In total, we established 7 new industry partnerships, expanding our network and impact across the travel and events sectors.
Growing Our Network
This year, we welcomed 150+ new ECOsmart partner venues into the Greengage community, broadening our reach and providing even more sustainable options for business travel and events. Additionally, our ECOmap tool saw incredible growth, reaching 2,500 monthly clicks, indicating increased engagement and a collective commitment to more sustainable choices.
Engaging the Industry
Throughout 2024, we proudly participated in 25 industry events, sharing insights and advocating sustainability across travel, hospitality, and events.
Key Industry Insights from 2024
As we reflect on our progress, it’s clear that sustainability is shaping the future of travel and hospitality. Here are some standout stats from the year:
- Consumer Demand:
- 73% of business travellers prioritise sustainability when choosing accommodations.
- 68% of corporate clients are willing to pay more for sustainable venues.
- Industry Initiatives:
- Over 25,000 hotels worldwide now hold environmental certifications.
- Major hotel chains have pledged to cut carbon emissions by 25-50% by 2030.
- 95% of hotels now implement linen reuse programs.
- Economic Impact:
- Energy efficiency measures can reduce hotel operating costs by 20-30%.
- Green-certified hotels command a 5-10% premium on room rates.
- Energy-efficient upgrades often pay for themselves within 2-5 years.
Sources: Booking.com Annual Sustainable Travel Report, Events Industry Council, UNWTO, SBTi, and Cornell Hotel Sustainability Benchmarking Index.
Looking Ahead to 2025
We’re excited about what’s to come in 2025! Among the highlights is the return of our Sustainability Awards, celebrating the travel, hospitality, and event industries’ champions in sustainability.
Key Dates:
- Entry Deadline: Friday 17th January 2025 (17:00)
- Finalists Announcement: Mid-February 2025
- Awards Ceremony: Friday 9th May 2025 at BMA House
We can’t wait to see the incredible initiatives you bring to the table. Start your entry today: Start Your Entry Here
Thank you for your unwavering support and commitment throughout 2024. We are thrilled to have so many of you with us along the journey and we can’t wait to continue working with you in 2025.
Wishing you a joyful holiday season and a very Happy New Year!
The Greengage Team
